Case study · WordPress website with class booking and sign-ups
Metrum Poznań – a WordPress dance school website with class booking, auditions and camp sign-ups
The METRUM Dance and Fitness Academy has been running in Poznań since 1997. The new website had to turn scattered information about groups, auditions, competitions and camps into one site that recruits participants by itself. I designed the information architecture and a custom WordPress theme, and connected the site to an online booking system: timetable, place limits, waiting list, payments and a parent panel.
About the project
Classes, auditions and camps in one WordPress site
Metrum Poznań runs dance and fitness classes for children, teenagers and adults, competition teams, its own “Zachodnie Zderzenie” dance championship and a national rhythmic gymnastics tournament. The previous website could not keep up with that scale: the timetable, auditions, camps and news lived in different places, and parents phoned to ask about free places.
Instead of building a booking system from scratch, I proposed WordPress CMS with a custom theme and an integration with a professional class booking system. The website is responsible for winning the customer and leading them to the sign-up; the booking system handles the timetable, limits, payments and participant management. The client got a solution that was faster and cheaper to implement and that they maintain on their own.
- WordPress CMS with a custom theme
- Offer in four paths: children, teenagers, adults, private lessons
- Booking system integration: timetable, place limits, waiting list, online payments, parent panel
- Auditions for competition teams, camp and tournament sign-ups
- News, event calendar, photo and video gallery, instructors section
- GA4, Google Tag Manager, Google Ads, Meta Pixel, TikTok, Google Maps
Website features
What the school and its clients get
Online class sign-ups
A timetable of all groups in one place, sign-ups embedded on the site and a hand-over to the booking system with place limits, a waiting list and online payment.
Auditions and camp sign-ups
Separate paths for supplementary auditions to competition teams and for camps and workshops, with forms and a clear call to action.
An offer for every age group
Offer pages for children, teenagers, adults and private lessons, designed around the path from the first visit to the sign-up.
Competitions and events
Pages for the “Zachodnie Zderzenie” championship and the rhythmic gymnastics tournament, an event calendar and news managed from the CMS.
Instructors and reviews
A staff section, customer reviews and achievements that build parents’ trust before the first contact.
Photo and video gallery
A gallery from shows and competitions, optimised for fast loading on phones.
Mobile first
Most parents visit from a phone, so the mobile views were designed alongside the desktop: menu, class cards, forms and sign-up buttons within thumb reach.
Marketing and analytics
GA4, Google Tag Manager, Google Ads, Meta Pixel, TikTok and Google Maps configured for recruitment campaigns and sign-up measurement.
Scope of work
Eight stages from analysis to launch
1–2. Analysis, information architecture and UI design
Review of the existing site, structure of the new one, wireframes of key pages, user paths focused on winning new customers, and a custom design of the home page, offer pages and mobile views.
3–4. WordPress CMS implementation and modules
CMS installation and configuration, custom theme, security, backups, production environment. Home page, offer pages, instructors, forms, gallery, blog / news, event calendar.
5–6. Booking system and marketing integrations
Embedded timetable and sign-ups, hand-over to the booking system, class group configuration. GA4, GTM, Google Ads, Meta Pixel, Facebook, Instagram, TikTok and Google Maps integrations.
7–8. Technical SEO, testing and launch
Clean URLs, sitemap, meta tags, schema.org, performance optimisation, Google tools. Functional, mobile and performance tests, CMS training, publication.
Interface
The site on a phone and on a laptop
Screenshots from the live metrum.poznan.pl website.
Challenges
What mattered most in this project
The biggest challenge was the scale of the offer: dozens of groups and teams, four age groups, auditions, camps and two in-house competitions. A parent has to find the right class in seconds, check free places and sign the child up, and the school cannot police limits and waiting lists by hand.
That is why the site guides the user along a path: age group, specific class, timetable, sign-up. Bookings, payments and limits are handled by the external system the site is integrated with, while content, news, the calendar and the gallery are run by the school itself in WordPress after a short training. New auditions and camps go live in minutes, with no developer involved.
- From landing to sign-up in no more than three clicks
- One timetable for all groups and teams
- Auditions and camps published by the school itself
- Speed and clarity on the phone
- Measurable recruitment campaigns in GA4 and Ads
Do you run a dance school, sports club or activity centre?
I will build a WordPress website that recruits participants and connects to a booking system, payments and a calendar. From analysis and design, through implementation, to SEO, analytics and CMS training.