"PrestaShop is free as core software (Classic edition)" – that's true, but only half the story. You download the package for zero zlotys, install it, and… that's where the TCO, or Total Cost of Ownership, begins. Because the real cost is implementation, modules, hosting, graphics, data migration, and ongoing maintenance....
PrestaShop 9.1 with AI – is it worth it and how much does migration cost?
Over 250,000 stores worldwide are already running the 9.0+ codebase. PrestaShop 9.1 launched as a beta version on January 7, 2026, and the stable release is scheduled for early March. Now is a good time to ask yourself: does this version change anything significant for my business?